When it comes to hiring, leave no stone unturned – look everywhere!
Oh yes, look at colleges, job fairs, and early childhood conferences. Use ads in all types of media – but remember, everyone else is doing these very things. Amid a sea of “teaching positions” in local newspapers (And it is a sea!), what will bring attention to your program?
Do other professionals know of your school? Host an open house or other event now, even though you’re not looking to hire, so that other professionals (potential future hires) have an opportunity to visit your program. People tend to imagine themselves working in places they visit, so give them that opportunity. Also, visit other schools and learn about your competition. What makes your program unique? Capitalize on what sets you apart in your marketing strategy.
And then, if you ultimately hire (and hire well) from any of these venues, keep a record, so you can use the same successful recipe again. You’ll also know which methods took a lot of time or resources ($), and whether you gained or lost.
For my money – and I wrote about this in an earlier blog post – it’s all about making connections. For me, personal networking is the way to go. Who do I already know, and could they help me get the word out?





